MEDIA REVOLUTIONS

De Tocqueville, in earlier work on the French Revolution, had explained how it was the printed word that, achieving cultural saturation in the eighteenth century, had homogenized the French nation. Frenchmen were the same kind of people from north to south. The typographic principles of uniformity, continuity and lineality had overlaid the complexities of ancient feudal and oral society. The Revolution was carried out by the new literati and lawyers.

Marshall McLuhan, Understanding Media, p.14

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