Another Germanic-American exile, Wilhelm Reich, had begun blurring Marxism and psychoanalysis in the early 1930s, with his text Dialectical Materialism and Psychoanalysis. Gilles Deleuze and Felix Guattari made a further attempt with their 1972 text Anti-Oedipus.

Like the logic of the clip, the logic of the virus plays host to a strategy of repetition. When you repeat a word or an image often enough, it takes hold of the audience, until eventually they start to chase after it, infecting others as they run, like the new, fast-moving zombies of contemporary post-cinema.

Authentic politics is always silent; a logic of mediation as opposed to a logic of policy.


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